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Channel: Small Business Marketing Blog from Duct Tape Marketing » The Marketing Hourglass
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Marketing Is Your Most Important System

Image: Deliver Magazine A lot of people ask me what Duct Tape Marketing is. Usually Duct Tape Marketing represents one of the various parts they’ve come into contact with. There’s this blog, a podcast,...

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7 Little Words That Sum Up the Entire Marketing Machine

Marketing is essentially getting someone that has a need to know, like and trust you. Of course then you must turn that know, like, and trust into try, buy, repeat and refer. That my friends is the...

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7 Resistance Crushing Questions Every Business Must Answer

The Marketing Hourglass You’ve created buzz and awareness about your business, you’ve gained permission to educate and you’ve even started to build trust through your content and SEO work – prospects...

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Begin With the Customer Experience in Mind

When most businesses create a new product or service offering they initially develop the attributes of the product or service. Makes sense, you don’t have anything to sell unless you create something...

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The Incredibly Logical Way to Manage Customer Relationships

In a perfect world, every customer relationship would be steeped in a complete understanding of the customer’s current wants, needs and desires. The trick of course is that getting anything that looks...

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13 Questions That Will Lead You To Your Perfect Marketing Strategy

Plenty of startups try to determine the perfect business model to take to market only to find that the market doesn’t need, want or understand what they are presenting. The fact is most books or...

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Begin With a Referral In Mind

A referral is the result a job well done, exceeded expectations and delivering an experience worth talking about. Most assume it happens after the fact, but I’m here to tell you it can happen...

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How to Create the Total Customer Experience

For some time now I’ve been sharing a concept I call The Marketing HourglassTM. I truly believe it’s become the most significant thing I’ve contributed to the concept of marketing. The Marketing...

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Follow the Logical Path to Marketing Success

As I’ve stated countless times marketing is a process of getting people with a need to know, like and trust you. It’s a bit like the traditional Russian Matryoshka nested dolls – you open up one and...

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7 Questions That Keep You Locked In On Growth

Do you know what’s one of the big problems for small business owners and entrepreneurs? Having too many answers. photo credit: @Doug88888 via photo pin cc In fact, they often have so many ideas,...

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How To Build a Business People Want To Refer

Thursday is guest post day here at Duct Tape Marketing and today’s guest is from Don Campbell – Enjoy! What if - instead of relying on expensive paid ad campaigns and direct sales, your business...

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The 6 Disciplines of the New Sales Professional

The art of selling has evolved tremendously over the last few years. This is in large part because markets have immediate and deep access to the kind of information once delivered as a primary function...

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Changing the Social Channel

I’ve been asked to speak at three different social media related events over the next few months and in each case I’ll be sharing my thoughts on the future of social media. But here’s the thing. I...

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How to Make Strategy More Than a Nice Idea

How to Make Strategy More Than a Nice Idea written by John Jantsch read more at Small Business Marketing Blog from Duct Tape MarketingFew things are more confusing to business owners and marketers than...

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How to Build Your Marketing Hourglass

How to Build Your Marketing Hourglass written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing This post is one in a series of tips designed to guide small business...

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60 Ways to Screw Up the Customer Experience

60 Ways to Screw Up the Customer Experience written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing I rarely lead with the negative, but sometimes it’s the best way...

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