Marketing Is Your Most Important System
Image: Deliver Magazine A lot of people ask me what Duct Tape Marketing is. Usually Duct Tape Marketing represents one of the various parts they’ve come into contact with. There’s this blog, a podcast,...
View Article7 Little Words That Sum Up the Entire Marketing Machine
Marketing is essentially getting someone that has a need to know, like and trust you. Of course then you must turn that know, like, and trust into try, buy, repeat and refer. That my friends is the...
View Article7 Resistance Crushing Questions Every Business Must Answer
The Marketing Hourglass You’ve created buzz and awareness about your business, you’ve gained permission to educate and you’ve even started to build trust through your content and SEO work – prospects...
View ArticleBegin With the Customer Experience in Mind
When most businesses create a new product or service offering they initially develop the attributes of the product or service. Makes sense, you don’t have anything to sell unless you create something...
View ArticleThe Incredibly Logical Way to Manage Customer Relationships
In a perfect world, every customer relationship would be steeped in a complete understanding of the customer’s current wants, needs and desires. The trick of course is that getting anything that looks...
View Article13 Questions That Will Lead You To Your Perfect Marketing Strategy
Plenty of startups try to determine the perfect business model to take to market only to find that the market doesn’t need, want or understand what they are presenting. The fact is most books or...
View ArticleBegin With a Referral In Mind
A referral is the result a job well done, exceeded expectations and delivering an experience worth talking about. Most assume it happens after the fact, but I’m here to tell you it can happen...
View ArticleHow to Create the Total Customer Experience
For some time now I’ve been sharing a concept I call The Marketing HourglassTM. I truly believe it’s become the most significant thing I’ve contributed to the concept of marketing. The Marketing...
View ArticleFollow the Logical Path to Marketing Success
As I’ve stated countless times marketing is a process of getting people with a need to know, like and trust you. It’s a bit like the traditional Russian Matryoshka nested dolls – you open up one and...
View Article7 Questions That Keep You Locked In On Growth
Do you know what’s one of the big problems for small business owners and entrepreneurs? Having too many answers. photo credit: @Doug88888 via photo pin cc In fact, they often have so many ideas,...
View ArticleHow To Build a Business People Want To Refer
Thursday is guest post day here at Duct Tape Marketing and today’s guest is from Don Campbell – Enjoy! What if - instead of relying on expensive paid ad campaigns and direct sales, your business...
View ArticleThe 6 Disciplines of the New Sales Professional
The art of selling has evolved tremendously over the last few years. This is in large part because markets have immediate and deep access to the kind of information once delivered as a primary function...
View ArticleChanging the Social Channel
I’ve been asked to speak at three different social media related events over the next few months and in each case I’ll be sharing my thoughts on the future of social media. But here’s the thing. I...
View ArticleHow to Make Strategy More Than a Nice Idea
How to Make Strategy More Than a Nice Idea written by John Jantsch read more at Small Business Marketing Blog from Duct Tape MarketingFew things are more confusing to business owners and marketers than...
View ArticleHow to Build Your Marketing Hourglass
How to Build Your Marketing Hourglass written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing This post is one in a series of tips designed to guide small business...
View Article60 Ways to Screw Up the Customer Experience
60 Ways to Screw Up the Customer Experience written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing I rarely lead with the negative, but sometimes it’s the best way...
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